Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Capitalizing on hope.
Release date : 2011-09-11
Production country :
United States of America, Canada
Production company :
ONF | NFB
Durasi : 97 Min.
Popularity : 2
6.71
Total Vote : 12
Advantages of movie
Almost all films carry messages about love, struggle, justice, hope, or humanity that can inspire the audience.
movie Shortcomings
There are films that are too slow at the beginning and too fast at the end — or vice versa — making the audience easily bored or confused.
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